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  June 2009

Latest Design work

Toyota partnered with Morris Animal Foundation (MAF) by donating the use of their brand new "Venza" model. MAF asked me to come up with a design to wrap around the car. I gave them four concepts to decide between. They decided to use elements which were originally developed as a mural. I matched the two Pantone colors that MAF uses in their branding and that became a gradient background for whole car. Litco Group was recommended by Toyota to apply the wrap, and they did a fantastic job. The car will be on display at the Cherry Creek Art Festival. It's the bright orange, you can't miss it.

My other project was also for MAF. They wanted to replace their welcome packets with a welcome/thank you card. This would save on mailing and labor costs. They asked that the card to be a bright and inviting piece that people would be reluctant to discard. This 4 x 6 card folds out to be 4 x 38, with six panels of short text on the inside. The outside consists of a scene, the cover and the mailer. The illustrations combine the brand elements of animal silhouettes, bright orange colors with artistic watercolor treatment. Additional design elements tie the design of the card in to existing MAF brochures. I'm very pleased with how this project turned out.

 
 

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